According to a study by the Department for Education, one in five children in England cannot read well by the age of 11. Studies also show that reading for pleasure has a dramatic impact on educational outcomes, wellbeing and social mobility.
National charity BookTrust reaches 2.5 million children across the UK with books, resources and support to help develop a love of reading as well as additional support for disadvantaged children.
DK UK are working with BookTrust in 2017 to raise awareness of reading for pleasure and the programmes that BookTrust provides, as well as engaging DK’s London-based employees to help raise vital funds for the charity.
Ian Hudson, CEO of DK, said, “BookTrust works to bring reading to all, and as a publisher whose mandate it is to create accessible books for children, we are thrilled to be partnering with the BookTrust team to help get every child reading.”
DK and BookTrust had already established a strong relationship through the Bookstart programme: the DK book Baby Faces will be included in Bookstart packs, which are sent to every family with a new baby in the UK. The Bookstart programme is celebrating its 25th anniversary this year.