Jeremy Lin, ex-point guard of the New York Knicks, has partnered up with Californian charity Mobilize Love to assist struggling families in the wake of the coronavirus outbreak.
Mobilize Love, the sole non-profit food truck operating in the Bay Area, aims to cater for over 23,500 Americans.
The association has joined forces with CityTeam San Francisco in a bid to administer essential services to vulnerable locals contending with food insecurity, a pressing social issue which has been exacerbated by the economic fallout of COVID-19.
The collaboration between Jeremy Lin and Mobilize Love serves as the latest initiative in the former NBA star’s #BETHELIGHT campaign. In a post featured on The Players’ Tribune, Lin encouraged fans to “choose light” amidst adversity by spreading compassion and goodwill.
“It doesn’t have to be flashy or heroic. Choosing light could just be checking on a friend who is mentally struggling. It could be showing extra appreciation for your delivery person or standing up for someone who is being bullied.”
Since the middle of March, Mobilize Love has deployed a daily convoy of outreach trucks circulating in Oakdale, supplying community members with hot meals, groceries and hygiene products.
Public avowal from Lin has helped to raise awareness of Mobilize Love’s relief efforts. The co-founders of the scheme, husband and wife Christian and Cori Huang, have expressed their gratitude towards the athlete for his extended support.
“We are thankful to Jeremy Lin and his Foundation for ensuring that we can continue to distribute free meals every day. Because of their commitment, thousands of families will be taken care of during this pandemic.”
Lin’s backing of social projects that are presently tackling the coronavirus devastation has not, however, been limited to that of Mobilize Love.
The Beijing Ducks player has become affiliated with various US-based philanthropic organisations, including Direct Relief, who have delivered over 1.4 million face masks, 2.6 million gloves and almost 600,000 articles of Personal Protective Equipment (PPE) to healthcare workers in 32 countries worldwide.
To get involved in the #BETHELIGHT campaign, visit: https://www.mobilizelove.org/coronavirus