While the nation goes wild for the World Cup, it’s ladies’ A, B and C cups Bra Bank is interested in!
The campaign is asking women to donate their old lingerie to help children living in one of Rio de Janeiro (host city of the 2014 World Cup)’s poorest favelas.
Women can drop off their bras at 17 of Eclectic Bars’ clubs and bars venues across UK. Bra Bank will accept lingerie in any condition, meaning underwear that might otherwise have gone to landfill can now help to change young people’s lives.
The collected bras will be recycled raising £1 per kilo and donations will be accepted from the 14th June – 14th July 2014.
Money raised will go to ‘Little Learners’ an education project run by charity, the Flamingo Foundation. The project provides teachers to help children living in Parada de Lucas – one of Rio’s poorest favelas.
Neuza Nascimento, runs Little Learners and says: “Parada de Lucas is an impoverished community and, because of the dominant armed drugs trade, our children often lose their innocence so young. Little Learners gives youngsters the opportunity to get an education, which we believe is the best route out of poverty and away from the gangs. We aim to develop and stimulate the abilities of these kids exposed to the risk of social violence, through activities involving culture, leisure and citizenship. It has been incredibly successful so far, with just 7 of the 900 children who have participated ending up as gang members.”
So, whether you are a football lover or not, join in with this fantastic campaign and make a difference to the lives of children in Brazil.
For more information please visit: http://www.flamingofoundation.org/#/bras/4572305567