UPDATE: September 2016
Trew Era cafe, a social enterprise cafe staffed by recovering drug addicts, has been opened by Brand in Hoxton, East London. It has been funded initially by the profits of his book Revolution, but according to Brand it will be a “self-supporting economic enterprise”.
The cafe opened its doors for the first time on Thursday 26th March 2015, with Brand giving a short speech in front of a crowd of more than 100 people.
Food & Drink
Caffe latte and cappuccino are both on sale for £1.80, tea is £1.40 and juices served in jars (all organic) are £4. All are available for take away if you need to drink on the go, or if there is nowhere to sit in the small, busy cafe.
If you are hungry, Trew Era cafe have a few options, including a selection of delicious looking homemade cakes.
There is a real family feel to the cafe. Despite being incredibly busy the staff are friendly and welcoming, and from conversations I had (and those I overheard!) it is clear the cafe is full of locals. If you are lucky enough to get a seat it is likely you will have to sit next to people you don’t know, and – despite being in London – the chances are you will end up chatting with the strangers sat by you.
Plans for the future
The Trew Era cafe is just the beginning.
During his opening day speech, Brand acknowledged that the cafe prices are higher than he would like. To bring the prices down and to provide more opportunities to people in recovery, Brand and his team plan to grow their own produce locally for the cafe.
Brand also plans to open more social enterprise cafes, saying: “We’ll start more and more of these social enterprises. Eventually, we will trade with one another in our own currency. We are going to create our own systems, our own federations, our own currencies, our own authorities … Politics is dead, this is the end of politics. What we are discussing now is what comes after. We have an opportunity to create something better and it will start with small enterprises such as this.”
Watch Brand’s speech here:
Trew Era cafe is located at 30 Whitmore Road, Hoxton, London N1 5RS. It is in the New Era estate, which successfully campaigned against mass evictions and tripled rents last year – a campaign backed by Brand.
If you would like to visit but do not live locally the café is just a few minutes’ walk from Haggerston Station.
Some fun things you can do / places you can visit locally:
- Regent’s canal: 13.8 kilometres (8.6 miles) long, the canal provides a link from the Paddington Arm of the Grand Union Canal, just north-west of Paddington Basin in the west, to the Limehouse Basin and the River Thames in East London.
- Hackney City Farm: home to a range of farmyard animals including goats, sheep, chickens and donkeys as well as some small animals such as rabbits and guinea pigs.
- Columbia Road Flower Market: open on Sundays only
For more information about Trew Era cafe please visit their Facebook page.
Check out some other awesome social enterprise cafes in London and beyond – we update this list regularly.
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